Real estate, like any other business venture, is heavily focused on the consumers. You need clients to sell properties, and to gain clients you need solid brand image. But, to build a brand you need to sell properties, quite a vicious cycle, right? With a responsive real estate website, you can easily solve this paradox.
The post should probably be called, "How I found my agent," but it is all the same. This is a lesson in why it pays to be everywhere online, when your potential clients Google for a real estate agent to hire.
I love feedback and trying to better understand what my target audience wants. I have a survey I send out to any leads or clients that I have some semblance of a relationship with. The premise is a single questions, "What is your #1 marketing challenge?"
What could differentiate Facebook SEO from SEO in traditional search engines like Google and Bing for real estate agents and how can your businesses benefit from this new development getting you more leads from Facebook search.
Search Engine Optimization (SEO) is changing at a speed never seen before and real estate agents, mortgage brokers and everyone else in the housing industry that would like to get business referrals from their websites should know what is changing and how is this going to effect their online marketing.
Large and small real estate websites and blogs have listings that are already sold or outdated. Many of them use robots.txt files to tell Google, Bing and Yahoo what to crawl and when to craw. Two day's ago Google's John Mueller made some clarification on Robots.txt file that is good to know so you don't hurt your listings' rankings in search engine by mistake.
Traffic and business from social media channels are increasingly becoming a major source for business leads not only for real estate agents and mortgage brokers, but also for any business. How can realtors make their profiles and message more visible in overcrowded social media platforms? Here are some useful tools you can use for your social media strategy.
This morning I was surfing the news and saw an interesting question and answer discussion by a group of real estate agents discussing if their real estate business would suffer should social media ceased to exist? Real Estate and Social Media. Here are few opinions from the discussion.
When real estate agents say business from search engines we mostly think of Google. But do you know that now Bing has 20 percent market share from all searches done in the United States? This is huge business potential for your listings and this story is about Bing and Real Estate SEO.